Designer, Mitchell Binder believes in transforming the expected into something new and unique, bringing originality and distinctive details to artisan products. With confidence, charisma and a maverick attitude he continues to create designs that capture the spirit of America with rock n’ roll sex appeal. He believes that quality and traditions are worth their weight in gold. This is his driving promise for King Baby.
In the 1970’s, when Mitchell was a teenager he moved from Jackson, Mississippi to Los Angeles. It was when music reflected a spirit of idealism and newfound freedoms. Musical artists like Hendrix, Joplin and The Dead ruled the airwaves. As Mitchell puts it “it was the ‘Summer of Love’ and my mind was officially blown.” At 15, Mitchell became a jeweler’s apprentice and shortly thereafter began designing on his own. With his trademark charismatic personality, he soon made the right contacts and quickly became the ‘go to jeweler’ for Hollywood. Officially launching King Baby in 2000, Mitchell has continued to raise the bar when it comes to design and hand-crafted quality. King Baby has flagship store locations in Santa Monica, Nashville, Caesars Palace Las Vegas, New Hope and over 10 flagship stores in China and soon to be New Orleans!